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P&G Gets ‘NY Tough’

Multi-brand campaign hits five boroughs.

Bounty, Crest, Dawn, Febreze, Head & Shoulders, Secret and Tide know what every New Yorker already knows – while little everyday struggles in the city add up, New Yorkers are tough enough to handle it all. The #NYTough campaign gives New Yorkers a break from the unique challenges they face every day, with brands that are tough enough to help them thrive in the city. Today, the #NYTough campaign debuted a series of man-on-the-street video interviews. Hosted by local comedian Michael Che, t...

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